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Kat

232 Reputation

5 Badges

17 years, 305 days
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As Director of Marketing Communications at Maplesoft, I am responsible for content creation, including case studies, whitepapers, webinars, technical papers, articles, and videos; public relations; all direct marketing programs in North America including emails, direct mails, and advertising programs; international marketing; tradeshows and conferences; sponsorships and partnerships; and print materials including brochures, flyers, posters, etc. I was born in the driveway of a country house that my dad bought because it had beautiful lilac trees in the front yard. It also had no electricity and no running water. This is where I spent my formative years. I've been told that explains a lot. I have a Bachelor of Arts degree with a major in English from York University, a college diploma in Business Marketing from Georgian College, and I am currently completing a MAIS at Athabasca University in Writing and New Media, and Literary Studies. I’ve worked as a marketer in the high-tech industry for all of my professional career. In 2001 I won the City of Owen Sound Economic Development Award for Outstanding Sales Promotion. I put a lot of words like "Buy Now!" "Learn More!" and "Save!" in my writing. I like exclamation points.

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Maplesoft Marketer Identity Revealed!...

Kat 232 Maple , Maple 12 , MapleSim
March 12 2009
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Hi. I am the Marketing Communications Manager at Maplesoft. This is the first piece of writing where you get to know who I am, but many of you have probably already read a lot of what I’ve written. I am responsible for the promotion of Maplesoft products. It’s my job to take what the really smart Maplesoft employees create and turn it into something engaging (and typically say all I need to say in 3 paragraphs or less, or in the case of subject lines, 49 characters or less). Within every piece of highly technical math-filled piece of writing is a gem of a story waiting to be brought out. I try (sometimes successfully, I hope) to bring out these stories. Every time you’ve read our newsletter “The Maple Reporter,” an email, or a letter from Maplesoft, you’ve read my work. My goal is for people to read what I write and say “I want that!” or “how do I do that?”

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